There is a specific marketing program designed to fit each seller’s unique property. Every ranch is unique and that is why we customize an individual marketing plan; to maximize exposure locally, regionally, and nationally. Capturing the highest price in the shortest amount of time requires a plan to be in place, a market strategy, and someone to run with it. By using a substantial print media, e-communication tools, mailings, and networking we have a proven record of successfully promoting and selling properties.
Online Listing Websites
Pfister Land Company features its listings on over 300 different listing websites. This provides our sellers a national marketing platform and our buyer's credible representation in the region. We tailor the marketing mix to each specific property and include listings on sites such as:
Pfister Land Company is a regionally recognized brand, which gives our sellers instant credibility. We reinforce our presence in the market with an aggressive marketing mix including print catalogs. Specialty catalogs such as Farm and Ranch lay on coffee tables in homes and lobbies for months providing a long shelf life for advertising. Our ads feature properties so that buyers pick up the phone and call us.
Pfister Land Company understands every homestead has a story that needs to be told. We invest time with our sellers getting to know the property; its history, its productivity, its selling points. We also know buyers need information to make an informed decision. PLC invests in professional photography, mapping, and seller provided disclosures so that we can provide buyers a packet that is transaction ready. This includes a professional brochure that can be printed for direct mail, emailed, and posted on the internet. This means our properties have the best chance of attracting the most buyers.
Pfister Land Company recognizes that people investing in real estate demand quality representation. We are attorneys and professional land men and it is important the market is aware that not all brokerages are created equal. We target niche publications to inform readers of this difference and invite them to become clients. This means credibility to the properties we list and depth in our marketing portfolio.